Goal 4: Growing Community Presence: Elevate Outreach,Communication, and Marketing

MENU:

Goal 1: Enhancing Programmatic Infrastructure: Provide Holistic Support for Children and Families

Goal 2: Cultivating a Thriving Workforce: Recognize Staff as the Heart of the Organization

Goal 3: Building a Future of Financial Resilience: Diversify and Sustain Revenue

Goal 4: Growing Community Presence: Elevate Outreach, Communication, and Marketing

Goal 5: Empowering Governance: Develop a Dynamic and Informed Board

5 Year Objectives/Outcome: Build Community Awareness and Branding – Position
CPCD as a regional leader in Early Childhood Education through annual multi-channel
marketing and measurable brand growth.

2025-2026 Measure: Develop a communication plan that encompasses
development, recruitment, and outreach and that targets increased
engagement. Not met

2025-2026 Measure: Generate minimum 10% growth in reach and engagement
across key marketing channels such as: website traffic, social media
impressions/engagement, email open and click-through rates. Met

5 Year Objectives/Outcome: Create Head Start Ambassadors – Launch and sustain a
Parent Ambassador Program.

2025-2026 Measure: Family Advocates will train a minimum of15
parents/caregivers to be Parent Ambassadors. Met

5 Year Objectives/Outcome: Expand volunteer base by 40% by growing and retaining
CPCD’s corporate and individual volunteer base over five years.

2025-2026 Measure: By March 2025, implement a volunteer recruitment plan to
increase new volunteers by 10%. Met